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Rollout and Execution

+1

Should Sales Be In Charge of Pricing?

Sep 2, 2025

•

9 min read

Should Sales Be In Charge of Pricing?

No.

Ian Clark
Ian Clark

Rollout and Execution

+3

Cursor's Pricing Backlash

Aug 4, 2025

•

10 min read

Cursor's Pricing Backlash

Dissecting a pricing rollout through the lens of best practices

Ian Clark
Ian Clark

Theory

+2

Optimizing Your Freemium Model

Jun 30, 2025

•

9 min read

Optimizing Your Freemium Model

When and how to use a freemium promotion strategy

Ian Clark
Ian Clark

Packaging

+1

How many customers should buy each plan?

Jun 17, 2025

•

11 min read

How many customers should buy each plan?

How to rightsize your packaging

Ian Clark
Ian Clark

Theory

+1

What Y Combinator (YC) Misses

Jun 10, 2025

•

44 min read

What Y Combinator (YC) Misses

"Make something people want" is not enough

Patrick Despres-Gallagher
Patrick Despres-Gallagher

Theory

+1

Your ROI Doesn't Matter (as much as you think)

May 29, 2025

•

10 min read

Your ROI Doesn't Matter (as much as you think)

Why focusing on proven returns is a losing game

Ian Clark
Ian Clark

Theory

+2

Your Competition Doesn't Matter (as much as you think)

May 20, 2025

•

8 min read

Your Competition Doesn't Matter (as much as you think)

Why focusing on competitors is a losing game

Ian Clark
Ian Clark

Theory

+1

Your Costs Don't Matter (as much as you think)

May 13, 2025

•

8 min read

Your Costs Don't Matter (as much as you think)

Why focusing on costs is a losing game

Ian Clark
Ian Clark

Theory

+3

Problem: Your Pricing Isn't Predictable

Mar 25, 2025

•

8 min read

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark
Ian Clark

Theory

+1

Your Pricing is Too Complicated

Mar 18, 2025

•

9 min read

Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark
Ian Clark

Theory

+1

What psychics taught me about time-based pricing

Mar 10, 2025

•

8 min read

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark
Ian Clark

Data Analysis

+1

Setting Monthly vs. Annual Prices

Mar 3, 2025

•

8 min read

Setting Monthly vs. Annual Prices

How to use data to optimize pricing according to term length

Ian Clark
Ian Clark
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Crescendo

Crescendo

A digest on all things monetization


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