Theory
+2
Jun 30, 2025
•
9 min read
Optimizing Your Freemium Model
When and how to use a freemium promotion strategy
Theory
+1
May 29, 2025
•
10 min read
Your ROI Doesn't Matter (as much as you think)
Why focusing on proven returns is a losing game
Theory
+2
May 20, 2025
•
8 min read
Your Competition Doesn't Matter (as much as you think)
Why focusing on competitors is a losing game
Theory
+1
May 13, 2025
•
8 min read
Your Costs Don't Matter (as much as you think)
Why focusing on costs is a losing game
Theory
+3
Mar 25, 2025
•
8 min read
Problem: Your Pricing Isn't Predictable
How to fix price predictability without messing up your price metric
Theory
+1
Mar 18, 2025
•
9 min read
Your Pricing is Too Complicated
How to think about price structure from first principles
Theory
+1
Mar 10, 2025
•
8 min read
What psychics taught me about time-based pricing
Using theory to set monthly and annual discounts
