Case Study

Apr 14, 2026

•

11 min read

Clay Sacrificed Revenue on Purpose

Part 3/3: When to simplify your packaging and lower your prices

Ian Clark

Case Study

Apr 7, 2026

•

12 min read

Clay "commoditized their complement"

Part 2/3: When to pass costs onto customers

Ian Clark

Case Study

Mar 26, 2026

•

11 min read

Clay Introduced a New Price Metric

Part 1/3: Clay Case Study

Ian Clark

Rollout and Execution

Aug 4, 2025

•

10 min read

Cursor's Pricing Backlash

Dissecting a pricing rollout through the lens of best practices

Ian Clark

Theory

Jun 10, 2025

•

44 min read

What Y Combinator (YC) Misses

"Make something people want" is not enough

Patrick Despres-Gallagher

Theory

Your Competition Doesn't Matter (as much as you think)

May 20, 2025

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8 min read

Your Competition Doesn't Matter (as much as you think)

Why focusing on competitors is a losing game

Ian Clark

Theory

Mar 25, 2025

•

8 min read

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark

Product Packaging

Nov 1, 2024

•

3 min read

Introducing Crescendo Insights

A weekly digest for all things monetization

Ian Clark

Case Study

Clay Sacrificed Revenue on Purpose

Clay "commoditized their complement"

Clay Introduced a New Price Metric

Cursor's Pricing Backlash

What Y Combinator (YC) Misses

Your Competition Doesn't Matter (as much as you think)

Problem: Your Pricing Isn't Predictable

Introducing Crescendo Insights

Crescendo

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