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Monetization Strategy

How "Network Effects" change your pricing strategy

Aug 11, 2026

•

6 min read

How "Network Effects" change your pricing strategy

Or why you can't sell discount fax machines

Ian Clark
Ian Clark

Monetization Strategy

Underpricing can save you money

Aug 7, 2026

•

4 min read

Underpricing can save you money

Economies of Scale: when having more customers will lower your costs

Ian Clark
Ian Clark

Monetization Strategy

Should you underprice or overprice?

Aug 4, 2026

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5 min read

Should you underprice or overprice?

A introduction to monetization strategy

Ian Clark
Ian Clark

Price Metric

+1

Your Trendy AI Pricing Model is Wrong

Jul 29, 2026

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3 min read

Your Trendy AI Pricing Model is Wrong

And by "wrong" we mean "misaligned to value and hard to explain"

Ian Clark
Ian Clark

Monetization Strategy

+4

The New Scarcity

May 5, 2026

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10 min read

The New Scarcity

What becomes scarce and valuable when intelligence is abundant and cheap?

Patrick Despres-Gallagher
Patrick Despres-Gallagher

Price Structure

I asked AI to make volume tiers

May 1, 2026

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6 min read

I asked AI to make volume tiers

It did not do a good job

Ian Clark
Ian Clark

Case Study

Clay Sacrificed Revenue on Purpose

Apr 14, 2026

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11 min read

Clay Sacrificed Revenue on Purpose

Part 3/3: When to simplify your packaging and lower your prices

Ian Clark
Ian Clark

Case Study

Clay "commoditized their complement"

Apr 7, 2026

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12 min read

Clay "commoditized their complement"

Part 2/3: When to pass costs onto customers

Ian Clark
Ian Clark

Case Study

+1

Clay Introduced a New Price Metric

Mar 26, 2026

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11 min read

Clay Introduced a New Price Metric

Part 1/3: Clay Case Study

Ian Clark
Ian Clark

Promotion

When to Charge for a Proof of Concept

Feb 18, 2026

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9 min read

When to Charge for a Proof of Concept

Use "anti-promotions" to improve your sales efficiency

Ian Clark
Ian Clark

Monetization Strategy

+2

How To: Improve Your Revenue Quality

Oct 31, 2025

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8 min read

How To: Improve Your Revenue Quality

"ARR you sure that's recurring?" Fixing your revenue's identity crisis.

Patrick Despres-Gallagher
Patrick Despres-Gallagher

News

Backing the Next Wave of Growth

Sep 9, 2025

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3 min read

Backing the Next Wave of Growth

Our new model in action: Fyxer.ai Series B

Ian Clark
Ian Clark
123
Crescendo

Crescendo

A digest on all things monetization


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